Military Saves Month 2020 Digital Toolkit


Week 1 | Save Automatically

April 1 - 4, 2020

Hashtags of the Week: #SaveAutomatically #MSM2020

Here’s what we know: saving automatically is the easiest and most effective way to save. Whether saving for an emergency fund, education expenses, retirement, or all things in between, by making saving automatic through safe and appropriate banking products our community is in the best possible position to reach any savings goal.

Make it a successful week by:

  1. Driving social conversations around the topic of “Saving Automatically.” Share the done-for-you social media content in the Military Saves Month Toolkit. Ask your audience direct, engaging, and interactive questions. Encourage them to use the hashtags of the month: #SaveAutomatically, #MSM2020
  2. Motivating your community to take financial action by taking the Military Saves Pledge or re-pledging. Then encourage them to set up automatic allotments from their pay or transfers from their financial institution to achieve their savings goal.
  3. Encouraging your community to participate in the Action of the Week! Have them share their excitement about participating in Military Saves Month by posting the attached graphic that includes YOUR co-branding!

Week 2 | Save to Retire

April 6 - 10, 2020

Hashtags of the Week: #Save4Retirement #MySSA #MSM2020

Preparing for retirement can easily be pushed into the “someday” category, as we focus on present needs and expenses. In fact, very few Americans have a plan for retirement savings that is adequate for their desired standard of living after they retire. With the military community having access to the Thrift Savings Plan, along with the added benefit of contribution matching through the Blended Retirement System, we want to encourage you to save today for tomorrow, and discover just how much you need to save for your golden years.

Make this week successful by:

  1. Driving social conversations around the topic “Save to Retire.” Share the done-for-you social media content from the Military Saves Month Toolkit, including using the hashtags of the week: #Save4Retirement, #MySSA, #MSM2020
  2. Motivating your community to take financial action and take the Military Saves Pledge or re-pledging.
  3. Encouraging your community to participate in the Action of the Week! Visit TSP.gov and utilize the calculators available under Planning & Tools to find out how much you should save for retirement, how much your savings will grow, and how much you can contribute.

Week 3 | Save for the Unexpected

April 13 - 18, 2020

Hashtags of the Week: #Save4TheUnexpected #MSM2020

America is in a Savings Crisis. We all know the stat – “Forty percent of Americans don’t have access to even $400 cash in the case of an emergency.” Additionally, the average debt in collections is just under $400 – so it’s easy to imagine the impact of more Americans having a $500 emergency fund. This week we will offer tips and solutions to #ThinkLikeASaver and encourage our community to save for the unexpected.

Make it a successful week by:

  1. Driving social conversations around the topic of “Save for the Unexpected” and building an emergency fund. Share the done-for-you social media content from the Military Saves MonthToolkit, including using the hashtags of the week: #Save4TheUnexpected, #MSM2020
  2. Motivating your community to take financial action and take the Military Saves Pledge or re-pledging. Create or share an in-house solution with your community to aid them in building an emergency fund.
  3. Encouraging your community to participate in the Action of the Week! Join the #MilitarySavers private Facebook Community, hosted by Military Saves to receive daily support and accountability with their savings goals.

Week 4 | Save with a Plan

April 20 - 25, 2020

Hashtags of the Week: #MySavingsPlan #SaveWithAPlan #MSM2020

It’s not enough to simply set a savings goal. Here’s why – savers who have a plan are twice as likely to save successfully. This week, we encourage the military community to PAUSE and make space for a financial health check-in, and take their savings goal one step further by developing an action plan.

Make it a successful week by:

  1. Driving social conversations around the topic of ‘Saving with a Plan.’ Share the done-for-you social media content from the Military Saves Month Toolkit, including using the hashtag of the week: #MySavingsPlan, #SaveWithAPlan, #MSM2020
  2. Motivating your community to take financial action and take the Military Saves Pledge or re-pledging.
  3. Encouraging your community to participate in the Action of the Week!

Week 5 | Save by Paying Down Debt

April 27 - April 30

Hashtags of the Week: #ReduceDebt2Save #MSM2020

We talk about savings all the time, but here’s something that you don’t hear as often: paying down your debt IS saving! When you actively reduce your debt you save on interest. When you pay on time, you save on late fees and maintain your credit score – which will save money long-term. This week, we’ll encourage our communities to acknowledge and celebrate reducing your debt as a form of saving and a component of your financial plan.

Make this week successful by:

  1. Driving social conversations around the topic of saving by reducing debt. Share the done-for-you social media content from the Military Saves Month Toolkit, including using the hashtags of the week: #ReduceDebt2Save, #MSM2020
  2. Motivating your community to take financial action and take the Military Saves Pledge or re-pledging. Create or share-in house solutions to help your community pay down their debt or develop a plan to reduce debt.
  3. Encouraging your community to participate in the Action of the Week! Participate in our Facebook Poll shared on the Military Saves Facebook Page.

Paper Pledge Forms

Download Paper Form PDF

Tip of the Day

  • Written by Guest Blogger | September 30, 2014

    Develop a long-term plan and foundation for financial readiness by establishing a spending plan. More tips at: http://ow.ly/sCvQQ

Saver Stories View all »

When You Start Small, Saving is Easy

When Attiyya first got married, she and her Marine husband had just graduated from college and were focused on paying off student loan debt. They had both attended private schools and had sizeable loans. Then three months after the wedding, the couple found out they were pregnant with their first child.

The first year of their marriage, says Attiyya, was a balancing act between paying down debt and saving for the future.

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How Smart Financial Decisions Can Create Opportunities 

Written by Stephen Ross, America Saves Program Coordinator | November 22, 2019

Of the many stories Military Saves shares, most describe how someone was in dire straits financially and worked their way out of it with the help of Military Saves. This time we want to highlight a different kind of story. This is a story about how responsible financial decisions can build on one another to create opportunities you thought only the super-rich enjoy.

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Setting a Goal Leads to Success

Written by Super User | May 24, 2019

Growing up, Marisa’s dad had always talked about saving first, but she said she didn’t really internalize it until much later. “I was drifting along with no plan, carrying a little bit of revolving debt, saving some money here and there, but without a real plan for it.”

Read more...