Military Saves Month 2020 Digital Toolkit


Week 1 | Save Automatically

April 1 - 4, 2020

Hashtags of the Week: #SaveAutomatically #MSM2020

Here’s what we know: saving automatically is the easiest and most effective way to save. Whether saving for an emergency fund, education expenses, retirement, or all things in between, by making saving automatic through safe and appropriate banking products our community is in the best possible position to reach any savings goal.

Make it a successful week by:

  1. Driving social conversations around the topic of “Saving Automatically.” Share the done-for-you social media content in the Military Saves Month Toolkit. Ask your audience direct, engaging, and interactive questions. Encourage them to use the hashtags of the month: #SaveAutomatically, #MSM2020
  2. Motivating your community to take financial action by taking the Military Saves Pledge or re-pledging. Then encourage them to set up automatic allotments from their pay or transfers from their financial institution to achieve their savings goal.
  3. Encouraging your community to participate in the Action of the Week! Have them share their excitement about participating in Military Saves Month by posting the attached graphic that includes YOUR co-branding!

Week 2 | Save to Retire

April 6 - 10, 2020

Hashtags of the Week: #Save4Retirement #MySSA #MSM2020

Preparing for retirement can easily be pushed into the “someday” category, as we focus on present needs and expenses. In fact, very few Americans have a plan for retirement savings that is adequate for their desired standard of living after they retire. With the military community having access to the Thrift Savings Plan, along with the added benefit of contribution matching through the Blended Retirement System, we want to encourage you to save today for tomorrow, and discover just how much you need to save for your golden years.

Make this week successful by:

  1. Driving social conversations around the topic “Save to Retire.” Share the done-for-you social media content from the Military Saves Month Toolkit, including using the hashtags of the week: #Save4Retirement, #MySSA, #MSM2020
  2. Motivating your community to take financial action and take the Military Saves Pledge or re-pledging.
  3. Encouraging your community to participate in the Action of the Week! Visit TSP.gov and utilize the calculators available under Planning & Tools to find out how much you should save for retirement, how much your savings will grow, and how much you can contribute.

Week 3 | Save for the Unexpected

April 13 - 18, 2020

Hashtags of the Week: #Save4TheUnexpected #MSM2020

America is in a Savings Crisis. We all know the stat – “Forty percent of Americans don’t have access to even $400 cash in the case of an emergency.” Additionally, the average debt in collections is just under $400 – so it’s easy to imagine the impact of more Americans having a $500 emergency fund. This week we will offer tips and solutions to #ThinkLikeASaver and encourage our community to save for the unexpected.

Make it a successful week by:

  1. Driving social conversations around the topic of “Save for the Unexpected” and building an emergency fund. Share the done-for-you social media content from the Military Saves MonthToolkit, including using the hashtags of the week: #Save4TheUnexpected, #MSM2020
  2. Motivating your community to take financial action and take the Military Saves Pledge or re-pledging. Create or share an in-house solution with your community to aid them in building an emergency fund.
  3. Encouraging your community to participate in the Action of the Week! Join the #MilitarySavers private Facebook Community, hosted by Military Saves to receive daily support and accountability with their savings goals.

Week 4 | Save with a Plan

April 20 - 25, 2020

Hashtags of the Week: #MySavingsPlan #SaveWithAPlan #MSM2020

It’s not enough to simply set a savings goal. Here’s why – savers who have a plan are twice as likely to save successfully. This week, we encourage the military community to PAUSE and make space for a financial health check-in, and take their savings goal one step further by developing an action plan.

Make it a successful week by:

  1. Driving social conversations around the topic of ‘Saving with a Plan.’ Share the done-for-you social media content from the Military Saves Month Toolkit, including using the hashtag of the week: #MySavingsPlan, #SaveWithAPlan, #MSM2020
  2. Motivating your community to take financial action and take the Military Saves Pledge or re-pledging.
  3. Encouraging your community to participate in the Action of the Week!

Week 5 | Save by Paying Down Debt

April 27 - April 30

Hashtags of the Week: #ReduceDebt2Save #MSM2020

We talk about savings all the time, but here’s something that you don’t hear as often: paying down your debt IS saving! When you actively reduce your debt you save on interest. When you pay on time, you save on late fees and maintain your credit score – which will save money long-term. This week, we’ll encourage our communities to acknowledge and celebrate reducing your debt as a form of saving and a component of your financial plan.

Make this week successful by:

  1. Driving social conversations around the topic of saving by reducing debt. Share the done-for-you social media content from the Military Saves Month Toolkit, including using the hashtags of the week: #ReduceDebt2Save, #MSM2020
  2. Motivating your community to take financial action and take the Military Saves Pledge or re-pledging. Create or share-in house solutions to help your community pay down their debt or develop a plan to reduce debt.
  3. Encouraging your community to participate in the Action of the Week! Participate in our Facebook Poll shared on the Military Saves Facebook Page.

Social Media Content

For a list of all social media posts for each week, view and copy from this document.

Social Media Post Document



Military Saves Partner Resources

This document is full of resources created by partners, feel free to use them in your efforts.

Military Saves Partner Resources Document



Sample Email and Newletter Content

This document contains sample content for you to share with your community during Military Saves Month via email or newsletter. Feel free to use it as shown, or adapt it for your organization’s specific needs, including appropriate Military Saves Month graphics and videos from this toolkit.

Sample Email and Newsletter Document


Automatic Savings Flyer

Military Automated Savings Flyer

Coast Guard Automated Savings Flyer


Paper Pledge Forms

Download Paper Form PDF


FDIC Banking Checklist

Download FDIC Banking Checklist

Download MS Banking Checklist

FDIC You Can Bank On It


Sample Proclamation and Press Release

Download Sample Press Release

Download Sample Proclamations

Tip of the Day

  • Written by Guest Blogger | May 5, 2014

    Know how to request a free copy of your #credit report. It’s easy and safe. Just go to www.annualcreditreport.com

Saver Stories View all »

Making Saving Automatic Leads to Personal Success

Written by Lila Quintiliani | May 27, 2020

Ryan’s savings journey started when he was an active duty airman. Frequent deployments and temporary duty assignments gave him the opportunity to save. By the time he transitioned out of active duty, he had built up a healthy rainy-day fund and had started to aggressively save for retirement.

Read more...

When You Start Small, Saving is Easy

When Attiyya first got married, she and her Marine husband had just graduated from college and were focused on paying off student loan debt. They had both attended private schools and had sizeable loans. Then three months after the wedding, the couple found out they were pregnant with their first child.

The first year of their marriage, says Attiyya, was a balancing act between paying down debt and saving for the future.

Read more...

How Smart Financial Decisions Can Create Opportunities 

Written by Stephen Ross, America Saves Program Coordinator | November 22, 2019

Of the many stories Military Saves shares, most describe how someone was in dire straits financially and worked their way out of it with the help of Military Saves. This time we want to highlight a different kind of story. This is a story about how responsible financial decisions can build on one another to create opportunities you thought only the super-rich enjoy.

Read more...