2021 Saver Survey Digital Toolkit

About The Survey

Military Saves is excited to announce the opening of the 2021 Military Saves Saver Survey! The survey launches on May 17th, 2021 and closes on June 18, 2021.

The results will allow us to gain powerful insights and analyze trends related to the financial wellness of the military and veteran communities. In the 2019 Saver Survey, we learned that the biggest barrier (57%) the military and veteran community faced when it came to saving was unexpected expenses. This year we will focus attention on how the COVID19 pandemic has impacted the saving behavior of active duty service members, military spouses, and veterans. This information will not only improve our program but will help our supporting organizations better understand the realities and challenges the military community faces when it comes to finances.

The 2021 Military Saves Saver Survey is open to all military service members (active, guard, and reserve), spouses, veterans, and DoD employees. Each respondent is encouraged to complete the survey from their own unique perspective. As an example, military spouses should complete the survey as themselves, rather than on behalf of the service member, and vice-versa.

The anonymous survey will take approximately 5-7 minutes to complete. As a way of showing our appreciation, each respondent will be eligible to enter into our weekly drawing for a $500 cash prize.

For questions about the survey, contact This email address is being protected from spambots. You need JavaScript enabled to view it..

This survey was made possible by generous donations from USAA, The Association of Military Banks of America, and the Defense Credit Union Council.


Supporting Organizations, Here’s How You Can Help

Your support in helping to spread the word about the 2021 Military Saves Saver Survey is greatly needed and appreciated! In an effort to easily convey the message and benefits of the survey, we’ve created done-for-you content that we invite you to share with your audience on social media and in email outreach.

This content can be shared from May 17, 2021 - June 18, 2021.

Hashtags to use: #SaverSurvey21 #MilitarySaves

Tag Us: Facebook, Twitter and LinkedIn: @militarysaves, Instagram: @military.saves


Social Media Posts

Survey Launch/Week 1 - Post on May 17th

The 2021 Military Saves Saver Survey has launched, & so has your chance to win $500! The survey takes approximately 5-7 minutes to finish, and is completely anonymous. Fill it out and be entered to win! #SaverSurvey21 #MilitarySaves https://militarysaves.org/survey

Week 1 - Post on May 17th

**Please tag Military Saves on all posts:

  • Facebook, Twitter and LinkedIn: @militarysaves
  • Instagram: @military.saves

Week 2 - Post the week of May 24th

Military Saves wants to hear from you! If you’re an active duty service member, a military spouse, a veteran, or a DoD employee, you’re eligible to take the 2021 #MilitarySaves Saver Survey. Share your experiences! #SaverSurvey21 #MilitarySaves https://militarysaves.org/survey

Week 2 - Post the week of May 24th

**Please tag Military Saves on all posts:

  • Facebook, Twitter and LinkedIn: @militarysaves
  • Instagram: @military.saves

Week 3 - Post the week of May 31

Has your family been affected by the pandemic? Spend 5-7 minutes on the anonymous 2021 Military Saves Saver Survey, open to active duty service members, military spouses, veterans, and DoD employees. #SaverSurvey21 #MilitarySaves https://militarysaves.org/survey

Week 3 - Post the week of May 31

**Please tag Military Saves on all posts:

  • Facebook, Twitter and LinkedIn: @militarysaves
  • Instagram: @military.saves

Week 4 - Post the week of June 7th

Help us help you! Calling all active duty, military spouses, veterans, and DoD employees, the 2021 Military Saves Saver Survey is open now, and respondents are entered to win a $500 prize! It takes only 5-7 minutes. #SaverSurvey21 #MilitarySaves https://militarysaves.org/survey

Week 4 - Post the week of June 7th

**Please tag Military Saves on all posts:

  • Facebook, Twitter and LinkedIn: @militarysaves
  • Instagram: @military.saves

Week 5 - Post the week of June 14

Your voice matters! Has Covid affected your savings? Veterans, military spouses, active duty, and DoD employees, fill out the anonymous 2021 Military Saves Saver Survey. Respondents are entered to win $500! #SaverSurvey21 #MilitarySaves https://militarysaves.org/survey

Week 5 - Post the week of June 14

**Please tag Military Saves on all posts:

  • Facebook, Twitter and LinkedIn: @militarysaves
  • Instagram: @military.saves

Last day - Post on June 18th

Today is your last day to fill out the 2021 Military Saves Saver Survey! It takes 5-7 minutes, is anonymous, and helps us help you. Respondents are entered to win $500 -- good luck!  #SaverSurvey21 #MilitarySaves https://militarysaves.org/survey

Last day - Post on June 18th

**Please tag Military Saves on all posts:

  • Facebook, Twitter and LinkedIn: @militarysaves
  • Instagram: @military.saves

Sample Newsletter/Email copy

Military Saves, a year-round campaign that encourages the entire military and veteran community to build wealth and reduce debt, has recently launched the 2021 Military Saves Saver Survey. The survey runs now through June 18, 2021.

The Survey is open to all service members (active, guard, reserve), military spouses, veterans, and Department of Defense employees. The results will shed light on the financial readiness of military families and veterans and how the Covid-19 pandemic has affected their savings habits.

The survey takes approximately five to seven minutes to finish and is completely anonymous. As a way of showing our appreciation, each respondent will be eligible to enter into a weekly drawing for a $500 cash prize.

The information gained from the survey will not only improve the Military Saves program but will help supporting organizations better understand the realities the military community faces when it comes to finances.

You can learn more and take the survey here: https://militarysaves.org/survey

Tip of the Day

  • Transferring #money from #checking to #savings is the fastest way to #save $500 - $1,000 >> MilitarySaves.org/500

Saver Stories View all »

Living the Dream: This Military Couple Retired Early

“Continuous dedication to financial peace pays off,” shares military couple, Denise and Jim. They would know, because at ages 52 and 53, they are already retired. The couple enjoyed life as an Army family for 32 and a half years and started planning for retirement decades ago. Denise shares, “We are not working a paid job, but are volunteering and meeting some personal fitness goals and enjoying some time together after many years spent geographically apart. It can be done!”

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Setting a Goal Leads to Success

Growing up, Marisa’s dad had always talked about saving first, but she said she didn’t really internalize it until much later. “I was drifting along with no plan, carrying a little bit of revolving debt, saving some money here and there, but without a real plan for it.”

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How Smart Financial Decisions Can Create Opportunities 

Written by Stephen Ross, America Saves Program Coordinator | November 22, 2019

Of the many stories Military Saves shares, most describe how someone was in dire straits financially and worked their way out of it with the help of Military Saves. This time we want to highlight a different kind of story. This is a story about how responsible financial decisions can build on one another to create opportunities you thought only the super-rich enjoy.

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