Military Saves Week 2017 Digital Toolkit

Thank you for participating in Military Saves Week 2017, an annual opportunity for organizations to promote good savings behavior and a chance for individuals to assess their own saving status. We encourage you to use the content below in your own communications. Share it as is or rewrite it as your own, it’s entirely up to you.

To reach even more individuals in this effort, Military Saves created segmented content for participants to promote through social media, emails, blogs, newsletters, and other outlets.

If you haven’t signed up for Military Saves Week 2017 yet, please click here to register today.

In This Kit:


Military Saves Week 2017 Daily Savings Focus

We encourage you to promote these savings strategies and themes each day during MSW:


Monday, February 27: Save Automatically

Tuesday, February 28: Family Savings Day

Wednesday, March 1: Save for Retirement

Thursday, March 2: Saving at Tax Time

Friday, March 3 : Pay Off High-Interest Debt

Saturday, March 4 : Save for Emergencies and Military Life’s Changes

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Social Media Content: #MSW2017

Follow @MilitarySaves on Twitter. Like and promote the Military Saves Facebook page. Promote the hashtag #MSW2017 in any savings or MSW-related content at the end of each tweet and post.


Social Media Graphics





Posts Leading to the Week

Both individuals and orgs can join in #MSW2017! Visit for activities, free materials, and more! @MilitarySaves

Savers with a plan are 2x more likely to save for #retirement, have emergency savings, and stick to a budget - @MilitarySaves #MSW2017

Have 5 minutes? Test your #credit knowledge! Take the quiz at @MilitarySaves #MSW2017

Get tips and tools on spending and saving from @FINRAFoundation >> #SaveAndInvest @MilitarySaves #MSW2017

Start #saving and encourage others to save with these free downloads from @MilitarySaves: #MSW2017

How well are you managing your #debt? Find out with this assessment: @USAAEF @MilitarySaves #MSW2017

A #taxrefund can provide an opportunity to improve your financial situation: @MilitarySaves #MSW2017

Pledge or re-pledge to save with @MilitarySaves! Receive goal-based savings tips and advice. #MSW2017


Posts for the Week

Monday, February 27: Save Automatically

#MSW2017 and #ASW17 start today! Join #SavesChat this afternoon at 12p Pacific/3p Eastern for a kick-off chat hosted by @AmericaSaves

The easiest way to save is automatically. Transfer $ to a #savings account every paycheck. #MSW2017

Are you a successful saver? Try the @AmericaSaves Saver Checklist Tool to check in on your #savings habits: # MSW2017

Set your savings goal, make a plan, and save automatically. Pledge to #save today! >> via @MilitarySaves #MSW2017


Tuesday, February 28: Family Savings Day

These are the top questions kids ask about money and how to answer them: #BetterMoneyHabits #MSW2017

Learn financial lessons as a family. Make decisions and practice good $$ mgmt together: #BetterMoneyHabits #MSW2017

Kids learn from you, whether you’re teaching them or not. Get financially fit with help from @CFPB: #MSW2017

Try these seven steps from #BetterMoneyHabits to build money rules and develop financial literacy for kids: #MSW2017


Wednesday, March 1: Save for Retirement

Mid-career and no retirement savings? There's still time! Start your #TSP today. via @MilitarySaves #MSW2017

Starting your savings now ensures a more comfortable retirement later on! via @MilitarySaves #MSW2017

Are you saving enough for retirement? Try the @choosetosave Ballpark E$timate to find your number: #MSW2017

Want regular tips and real-time savings advice? Follow @MilitarySaves on Twitter all year ‘round! #MSW2017


Thursday, March 2: Saving at Tax Time

Jumpstart your goals by earmarking this year’s #taxrefund for savings: via @MilitarySaves #MSW2017

Millions miss out on the EITC because they don’t claim it or don’t file taxes at all: v/ @AmericaSaves #MSW2017

You could win big for saving just $50 of your #taxrefund with @SaveYourRefund: @MilitarySaves #MSW2017


Friday, March 3: Pay Off High-Interest Debt

Let @MilitarySaves help you reach your debt-reduction goals. Take the pledge and start saving today: #MSW2017

Don’t let debt stand in the way of your savings goals and aspirations: via @MilitarySaves #MSW2017

Manage your debt by the numbers. Fees and interest rates might be keeping you in the red: @FINRA_Investor #MSW2017

#MSW2017 is coming to a close, but you can still participate! Visit @MilitarySaves for more events and activities:


Saturday, March 4: Save for Emergencies and Military Life’s Changes

Most families don't have enough to cover the unexpected. Be prepared with an emergency fund: @MilitarySaves #MSW2017

Pledge or re-pledge to save with @MilitarySaves to receive goal-based savings tips and advice: #MSW2017

#MSW2017 is ending, but your #savings goals have only just begun! Build your emergency fund today: @MilitarySaves

Start saving for emergencies with small, regularly scheduled automatic contributions: v/ @MilitarySaves #MSW2017

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Sample Content for Blogs, Emails, Newsletters and More

We encourage you to use the following articles in your content marketing strategies:


Simple Steps to Save Successfully During Military Saves Week 2017

By Tammy G. Bruzon, Military Saves

Military Saves Week (February 27 – March 4, 2017) is an annual opportunity for individuals to assess their savings and take financial action. Each year, we encourage servicemembers and military families just like yours to set a goal, make a plan, and save automatically.

This Military Saves Week, try these five simple steps to help yourself save automatically – and successfully:

  1. Assess Your Savings
    Like your health, you should assess your savings annually to make sure your savings priorities are on the right track. Complete this simple 12-question assessment to find out your current standing and help you plan for the future.
  2. Evaluate your Savings Preparedness
    Check off your savings accomplishments on the Saver Checklist to further evaluate where your savings habits need strengthening for your future goals.
  3. Take the Military Saves Pledge
    Set a goal, make a plan, and save automatically. Those with a savings plan are two times as likely to save for emergencies and retirement than those without one. Join more than 250,000 Military Savers who have already committed to save. When you take the pledge, you can choose to receive text message tips and reminders to help you save towards your goals. Need some inspiration to save automatically towards your goals? Here’s how.
  4. Share Your Savings Goal
    Take part in the 2017 #ImSavingFor photo contest. Share a selfie or video that shows what you’re saving for on Facebook, Twitter, or Instagram. Then check in early 2017 to learn more about contest entry details and prizes. Savings never looked so good.
  5. Make Your Savings Social
    Are you on Twitter or Facebook? Join Military Saves in encouraging your friends, family, and colleagues to save this week. Better yet, join one of the many Twitter chats, events, and activities that Military Saves will be a part of this week to get real-time savings tips and advice.

Military Saves Week is coordinated by Military Saves. The Week is an annual opportunity for organizations to promote good savings behavior and a chance for individuals to assess their own saving status.


5 Ways to Build an Emergency Fund During Military Saves Week 2017

By Lani Poblete, Military Saves

Life can be full of surprises—some good surprises, and some not so welcome ones, like when your car breaks down, the washing machine stops working, or a family member falls ill and you need to buy a last-minute airline ticket. These additional expenses can bring on unnecessary stress when you aren’t financially prepared for them.

According to a 2015 Federal Reserve report, nearly half of Americans can’t cover an emergency expense of $400 without borrowing the money or selling something. And more than half of households have less than one month’s worth of income in a readily available savings account.

Starting an emergency fund might seem daunting when you feel like you are barely making ends meet, but putting away even $50 a month can add up fast if you stick with it. There is no better time than now to pledge to save. During Military Saves Week, February 27 – March 4, 2017, and throughout the year, we encourage you to try these five tips to help build an emergency fund.

  1. Save a portion of your tax refund. Saving a portion of your tax refund can be a big step toward meeting your emergency savings goals. This tax season, build your emergency fund by splitting a portion your tax refund into savings, and then reward yourself by entering the SaveYourRefund contest where you could win one of 101 prizes.
  2. Do some early spring cleaning and sell your old stuff for cash. These days the options are endless for selling your old, but still-in-good-condition items for cash. From free websites, to apps, to online yard sale groups, you’d be surprised how easy it is to sell your old stuff and earn some cash simply by snapping a picture of an item and posting it online for sale. Consignment shops are another option. Check to see if your base has a consignment shop and consider selling items that way.
  3. Cut the cord—the cable cord that is. When considering this option, remind yourself that cable TV is a luxury, not a necessity. There are many alternatives to cable that are less costly and will allow you to still enjoy your favorite programs and channels.
  4. Save your change. Use only cash whenever you buy something and then take the change and small bills and sock them away. You’d be surprised how quickly this can add up. If you don’t know where to begin, check out this great article on using an envelope system to manage your budget.
  5. Bring your lunch instead of eating out. Bringing your lunch to work is probably one of the simplest ways to begin saving money for an emergency fund. It may require some effort and a big change of routine in the beginning, but you will soon realize just how much money you were spending, or rather wasting, by eating lunch out every day. Take some time each Sunday to plan out your lunches, then look for sales at your base commissary. Get creative when packing your lunch and make it fun. Bringing lunch to work doesn’t have to mean a sandwich and chips every day.

For more tips on ways to save, check out the Military Saves savings tips page here .

If you still don’t know where to start, Military Saves can help. Learn how to get started here and make a plan to begin saving today.

Military Saves Week is coordinated by Military Saves. The Week is an annual opportunity for organizations to promote good savings behavior and a chance for individuals to assess their own saving status.

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Events and Activities for Military Saves Week

Organizations across the globe are providing engaging ways for individuals to save and enhance their financial literacy in celebration of Military Saves Week.

Please visit for the latest branch-specific events and activities available to servicemembers and their families. This page will continue to be updated as Military Saves receives information from installations, friends, and partners in saving. This email address is being protected from spambots. You need JavaScript enabled to view it.

How Can Individuals Participate?

Take the Military Saves Pledge

Assess Your Savings Progress

Saver Checklist

#ImSavingFor Photo Contest

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