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Military Saves Month 2020 Digital Toolkit
Digital Toolkit
Week 1 | Save Automatically
April 1 - 4, 2020
Hashtags of the Week: #SaveAutomatically #MSM2020
Here’s what we know: saving automatically is the easiest and most effective way to save. Whether saving for an emergency fund, education expenses, retirement, or all things in between, by making saving automatic through safe and appropriate banking products our community is in the best possible position to reach any savings goal.
Make it a successful week by:
- Driving social conversations around the topic of “Saving Automatically.” Share the done-for-you social media content in the Military Saves Month Toolkit. Ask your audience direct, engaging, and interactive questions. Encourage them to use the hashtags of the month: #SaveAutomatically, #MSM2020
- Motivating your community to take financial action by taking the Military Saves Pledge or re-pledging. Then encourage them to set up automatic allotments from their pay or transfers from their financial institution to achieve their savings goal.
- Encouraging your community to participate in the Action of the Week! Have them share their excitement about participating in Military Saves Month by posting the attached graphic that includes YOUR co-branding!
Week 2 | Save to Retire
April 6 - 10, 2020
Hashtags of the Week: #Save4Retirement #MySSA #MSM2020
Preparing for retirement can easily be pushed into the “someday” category, as we focus on present needs and expenses. In fact, very few Americans have a plan for retirement savings that is adequate for their desired standard of living after they retire. With the military community having access to the Thrift Savings Plan, along with the added benefit of contribution matching through the Blended Retirement System, we want to encourage you to save today for tomorrow, and discover just how much you need to save for your golden years.
Make this week successful by:
- Driving social conversations around the topic “Save to Retire.” Share the done-for-you social media content from the Military Saves Month Toolkit, including using the hashtags of the week: #Save4Retirement, #MySSA, #MSM2020
- Motivating your community to take financial action and take the Military Saves Pledge or re-pledging.
- Encouraging your community to participate in the Action of the Week! Visit TSP.gov and utilize the calculators available under Planning & Tools to find out how much you should save for retirement, how much your savings will grow, and how much you can contribute.
Week 3 | Save for the Unexpected
April 13 - 18, 2020
Hashtags of the Week: #Save4TheUnexpected #MSM2020
America is in a Savings Crisis. We all know the stat – “Forty percent of Americans don’t have access to even $400 cash in the case of an emergency.” Additionally, the average debt in collections is just under $400 – so it’s easy to imagine the impact of more Americans having a $500 emergency fund. This week we will offer tips and solutions to #ThinkLikeASaver and encourage our community to save for the unexpected.
Make it a successful week by:
- Driving social conversations around the topic of “Save for the Unexpected” and building an emergency fund. Share the done-for-you social media content from the Military Saves MonthToolkit, including using the hashtags of the week: #Save4TheUnexpected, #MSM2020
- Motivating your community to take financial action and take the Military Saves Pledge or re-pledging. Create or share an in-house solution with your community to aid them in building an emergency fund.
- Encouraging your community to participate in the Action of the Week! Join the #MilitarySavers private Facebook Community, hosted by Military Saves to receive daily support and accountability with their savings goals.
Week 4 | Save with a Plan
April 20 - 25, 2020
Hashtags of the Week: #MySavingsPlan #SaveWithAPlan #MSM2020
It’s not enough to simply set a savings goal. Here’s why – savers who have a plan are twice as likely to save successfully. This week, we encourage the military community to PAUSE and make space for a financial health check-in, and take their savings goal one step further by developing an action plan.
Make it a successful week by:
- Driving social conversations around the topic of ‘Saving with a Plan.’ Share the done-for-you social media content from the Military Saves Month Toolkit, including using the hashtag of the week: #MySavingsPlan, #SaveWithAPlan, #MSM2020
- Motivating your community to take financial action and take the Military Saves Pledge or re-pledging.
- Encouraging your community to participate in the Action of the Week!
Week 5 | Save by Paying Down Debt
April 27 - April 30
Hashtags of the Week: #ReduceDebt2Save #MSM2020
We talk about savings all the time, but here’s something that you don’t hear as often: paying down your debt IS saving! When you actively reduce your debt you save on interest. When you pay on time, you save on late fees and maintain your credit score – which will save money long-term. This week, we’ll encourage our communities to acknowledge and celebrate reducing your debt as a form of saving and a component of your financial plan.
Make this week successful by:
- Driving social conversations around the topic of saving by reducing debt. Share the done-for-you social media content from the Military Saves Month Toolkit, including using the hashtags of the week: #ReduceDebt2Save, #MSM2020
- Motivating your community to take financial action and take the Military Saves Pledge or re-pledging. Create or share-in house solutions to help your community pay down their debt or develop a plan to reduce debt.
- Encouraging your community to participate in the Action of the Week! Participate in our Facebook Poll shared on the Military Saves Facebook Page.
Social Media Content
For a list of all social media posts for each week, view and copy from this document.
Military Saves Partner Resources
This document is full of resources created by partners, feel free to use them in your efforts.
Military Saves Partner Resources Document
Sample Email and Newletter Content
This document contains sample content for you to share with your community during Military Saves Month via email or newsletter. Feel free to use it as shown, or adapt it for your organization’s specific needs, including appropriate Military Saves Month graphics and videos from this toolkit.
Sample Email and Newsletter Document
Automatic Savings Flyer
Military Automated Savings Flyer
Coast Guard Automated Savings Flyer
FDIC Banking Checklist
Life After Retirement: Will You Have Enough?
This month we are highlighting a partner resource. MyArmyBenefits is the U.S. Army’s official benefits website and is geared toward all components: Active, Guard, and Reserve.
Tip of the Day
Saver Stories 
